At Cinderella, everything we do is for the ultimate benefit of the customer. We're here to help you and assist with your customer's needs, making your business a success.


With our staff's extensive experience in the industry, we can provide unparalleled customer support and free expert assistance - from practical advice on how to set up your store, to valuable information you can pass on to your customers.

Buying Power

We also support you by our affiliation with the Wholesale Independent National Distributor's Organization (WINDO), the largest independent distributor buying group in North America, which allows us to offer more competitive pricing and friendlier terms.

Our dealers have the ability to take advantage of these prices anytime, day or night, with online ordering - also fully supported by our sales, customer service, and IT teams.

Extensive Inventory

A vast selection of products is always available at Cinderella. And since we make it simple and cost effective to access our catalogs, you don't need to maintain an extensive inventory or worry about the accompanying carrying costs. With our warehouse and convenient delivery system, we have what you need so you can have the products your customers want when they want them.